When you hit the open road under the roar of your engine, everything matters — from the feel of the wind to the gear on your back. That’s why First MFG Co. has dedicated itself, since 1987, to crafting motorcycle apparel and gear that live up to the demands of real riders. With a blend of heritage, innovation, and rider-centered focus, First MFG isn’t just a brand — it’s a promise of quality, durability, and authenticity.
A Legacy of Real Rider Gear
First MFG Co. was built by riders, for riders. The brand emerged with a clear mission: to make motorcycle apparel and protective gear that works as hard as the people wearing it. Over the decades, that mission has held fast. The company emphasizes honest pricing, tough construction, and functionality above all else.
From its beginnings in the 1980s to today, First MFG continues to stay true to its roots by offering gear that is usable day in, day out — not just in the pages of a magazine. Their catalog spans leather jackets, vests, chaps and pants, gloves, rain gear, riding armor inserts, masks, and more — for both men and women.
What Sets First MFG Apart
1. Built for the Ride, Not the Runway
Many motorcycle apparel brands lean toward fashion over function. First MFG, in contrast, prioritizes real-world utility: abrasion resistance, quality hardware and zippers, rugged stitching, and design choices that reflect how riders actually use their gear.
2. Custom Builder & Personal Expression
One of First MFG’s standout features is its Custom Builder system. Riders can tailor their jackets, vests, bombers, and more — selecting style, layout, patches, snaps, linings, and color schemes. This allows riders to express themselves while still getting gear that’s built to last.
3. Broad Range & Inclusive Options
First MFG serves a wide spectrum of riders — from casual commuters to hardcore bikers, and from style-conscious to protection-first. Their line includes fashion leather jackets, New Zealand lambskin, vegan leather, textile jackets, mesh vests, and season-specific pieces.
4. Lifetime Warranty & Support
Confidence in their craftsmanship shows through their lifetime warranty and customer support policies. Riders can invest in First MFG gear knowing the company stands behind it for the long haul.
5. Pricing That Respects Value
First MFG aims to balance quality and affordability. Their pricing, especially for entry-level gear and vests, is competitive. They offer premium jackets and vests that provide excellent value for serious riders.
Featured Gear: Highlights Worth Exploring
- Premium Jackets & Vests
From rugged leather to breathable mesh or textile options, there’s a jacket or vest to suit every riding style and climate. - Custom & Limited-Edition Drops
The brand periodically releases limited-edition pieces and collaborates with designers and riders. Riders seeking uniqueness and collectibility will find special runs to keep an eye on. - Protective Gear, Gloves & Rainwear
First MFG supports safety and comfort with armor inserts, durable gloves, rain gear, and supportive accessories. These items may not always get center stage, but their importance to riders is enormous.
How Riders Benefit: Real Use Cases
Let’s imagine a few rider scenarios to see how First MFG gear becomes more than just clothing:
- Commuting through variable weather
A rider in a region with shifting temperatures may rely on mesh vests for ventilation during hot days, then layer leather or textile jackets when conditions turn cooler or rainy. First MFG’s modular product range supports this flexibility. - Long-distance touring
Durability is crucial. Seams, zippers, abrasion resistance, and hardware must all endure long hours on the road and exposure to elements. First MFG’s lifetime warranty and emphasis on rugged builds bring peace of mind to touring riders. - Riders wanting personal style
Through the Custom Builder, a rider can craft a jacket that fits their personality — stripes, patch layout, metal accents, lining color — all while retaining rugged functionality. - Local group or club identity
Clubs often seek matching vests or jackets customized with logos, colors, or club patches. First MFG’s customization tools make this feasible for groups large or small.
Ride Smart, Maintain Better
Owning great gear is only half the story — caring for it is equally vital. First MFG riders should keep in mind:
- Clean gear after rides, especially after exposure to moisture, sweat, or road grime.
- Condition leather parts periodically to prevent drying and cracking.
- Inspect hardware, stitching, and wear points before major trips.
- Replace or service armor inserts after significant impact events.
- Store gear in a dry, ventilated space away from direct sunlight.
Well-cared-for gear not only lasts longer but also keeps riders safer and more comfortable.
Community & Trust
A brand is only as strong as the community around it. First MFG highlights reviews, feedback, and stories from real riders. With thousands of reviews and a reputation built over decades, their credibility resonates among riding circles.
By promoting user voices and demonstrating support for real-world use, First MFG builds trust — not through marketing hype, but through consistent performance on the road.
The Road Ahead: Innovation & Growth
Looking forward, First MFG seems poised to continue evolving in these directions:
- Expanding sustainable & vegan options
While leather is central, demand for alternative materials is rising. First MFG already carries vegan leather offerings and may go further into eco-conscious fabrics and designs. - Advanced protection & materials
As new composites and smart fabrics become available, integrating impact-absorbing textiles, abrasion-resistant blends, and thermal regulation may become more common. - Greater global reach & localization
Though rooted in the U.S., First MFG has appeal across continents. Improving shipping, sizing options, and regional availability will likely help them grow worldwide. - More storytelling & rider engagement
From ride features to user-submitted journeys, First MFG can deepen its content — highlighting riders’ travels, gear tests, and community events.
Why Riders Should Choose First MFG
If you’re considering your next gear purchase, here’s what First MFG brings to the table:
- Real-world performance over looks alone.
- Customization for personal flair.
- Quality construction backed by lifetime support.
- A broad catalog serving multiple rider styles and climates.
- Pricing that respects both budget and durability.
- A community built by riding, not just marketing.
For a rider, gear is more than apparel — it’s a partnership. Every ride tests that partnership. With First MFG, that partnership is built on decades of experience, real feedback from riders, and a mission to deliver gear that earns its place on your back — mile after mile.
